Promoting California Artisans
Established out of community need, California’s Heartstrings has unofficially launched! While, at this stage, there’s still much to setup, California’s Heartstrings should be fully up and running by late spring. Learn more about California’s Heartstrings below and in future blogs. Let’s go!
Vision
CALIFORNIA’S HEARTSTRINGS services are bold and simple: To provide administrative, infrastructural, and organizational support services to artists who lack basic business systems, e-commerce access and social media management with a developed brand identity.
CALIFORNIA’S HEARTSTRINGS established as a lifestyle brand under STONE WORKS CREATIVE with a vision to promote and celebrate California artisans. Specifically, to operate as both an e-commerce and in-person art curation business, and social media management company.
Mission
CALIFORNIA’S HEARTSTRINGS was inspired by the beautiful carvings of local woodworkers living in the Santa Cruz Mountains of California’s Central Coast. While California’s entire Coastline is indeed rich with many destination beach towns and tourist attractions, vibrant forests, fallen trees, and ocean treasures — it is also abundant with artistic talent who lack business structures, e-commerce access and social media management skills.
It is CALIFORNIA’S HEARTSTRINGS mission to celebrate California’s artisans.
Establishing an Art Business
Branding Inspiration
The colors and fonts of CALIFORNIA’S HEARTSTRINGS are inspired by the California license plate. A special thanks goes out to the many inmates who, since 1947, have made California’s vehicle license plates, by the thousands each year at the State Prison in Folsom, California. CALIFORNIA’S HEARTSTRINGS LLC recognizes the privilege of feeling the carefree, sun-in-the-hair, California dreamin’ aesthetic of the ’80s to early ’90s, as indicated by the Fonts-in-use website.
California license plate, 1982–1987. Photo by Mark Mauno (CC BY)
Art Tourism & Community Curation
I love California and I love art. California artisans bring humor to the waves, strength to the fire, and a voracious drive to creativity.
To encourage community curated collections, it is intended for CALIFORNIA’S HEARTSTRINGS to decide what new pieces to acquire or create via interactive workshops.
Business Policies, Practices, and Contracts
There’s still much to draft but basic business policies have been established as well as a handbook for practices.
Residential Company and Guest Artisans
CALIFORNIA’S HEARTSTRINGS ARTISTS have sold artwork at craft shows, to real estate agents, vacation rental owners, property managers and home decorators, friends, and family.
CALIFORNIA’S HEARTSTRINGS ARTISTS mainly hand carve locally sourced wood and sometimes design with flowers, seashells, rocks, and other objects found along California’s coastline and forests.
Founding Artists appear in alphabetical order of last name.
Jason Fisk
A woodcarver.
Mike Reinhard
A woodcarver.
Stay Tuned!
Social media accounts will soon be created and a newsletter will be established so people can stay up to date on artwork available.