About - California's Heartstrings

CALIFORNIA’S HEARTSTRINGS services are bold and simple:

To provide administrative, infrastructural, and organizational support services to artists who lack basic business systems, e-commerce access and social media management with a developed brand identity.

California’s Heartstrings

CALIFORNIA’S HEARTSTRINGS established as a lifestyle brand under STONE WORKS CREATIVE (LLC pending) with a vision to promote and celebrate California artisans. Specifically, to operate as both an e-commerce and in-person art curation business, and social media management company.

CALIFORNIA’S HEARTSTRINGS was inspired by the beautiful carvings of local woodworkers living in the Santa Cruz Mountains of California’s Central Coast. While California’s entire Coastline is indeed rich with many destination beach towns and tourist attractions, vibrant forests, fallen trees, and ocean treasures — it is also abundant with artistic talent who lack business structures, e-commerce access and social media management skills.

It is CALIFORNIA’S HEARTSTRINGS mission to provide administrative, infrastructural, and organizational support services to artists who wouldn’t otherwise have access to an e-commerce business, or in-person markets for their artwork to be promoted and sold.

Impacts

What’s the impact and value of promoting and celebrating California artists?

Artist Business & Operating Structures

Provides infrastructure to elevate artists’ online representation within the competitive art communities in California’s beautiful Central Coast and beyond.

California Tourism & Small Businesses

Promotes California’s tourism and small businesses. Promotes California’s skilled labor workforce and economic development. Generates an income for otherwise hardworking and aging people!

Art Curation & Collections

Encourages Community Art Collaborations. Helps clients add art pieces to personal collections.

Shop California’s Heartstrings Collection!

Locally sourced wood made into wall and garden carvings and mosaics, tables, globe and lamp stands, and more.

shop the GALLERY